Our Team
Danial O
As the Creative Director and Owner of VM Promotional, Danial brings over a decade of expertise in sales, marketing, design, and global sourcing to deliver exceptional branded merchandise. With a passion for creativity and problem-solving, Danial specializes in transforming client visions into high-quality promotional products that stand out. From supplier relationships to artwork processing and creative direction, Danial ensures every detail is handled with precision and care.
Guided by the principle of “quality over quantity,” Danial is dedicated to reshaping the promotional product industry by emphasizing sustainability and local craftsmanship. His mission is to reduce waste by promoting thoughtful, high-value items over mass-produced imports, creating impactful solutions that clients are proud to share. This commitment to excellence and innovation drives VM Promotional’s approach to supporting Calgary’s business community.
Beyond the business, Danial is a published photographer and leather goods designer, known for his Calgary-based brand, Victorymade Goods. When not working, he enjoys snowboarding, motorcycles, drawing, and fitness—pursuing these passions with the same energy and dedication he brings to VM Promotional.
Melissa A
As Regional Sales Lead at VM Promotional, Melissa brings over six years of experience in the wholesale fashion industry, where she represented 19 clothing lines for a Vancouver-based agency. With a strong background in retail space design, product allocation, merchandising, and trend forecasting, she has developed an exceptional ability to curate products and spaces with creativity and precision. Her expertise in fashion design and textile science enhances her ability to identify innovative promotional items that align with current trends.
At VM Promotional, Melissa thrives on helping clients select products that are practical, stylish, and reflective of their brand’s identity. Known for her personable and outgoing nature, she excels at building meaningful connections with clients while offering tailored recommendations. Her attention to detail and design-focused approach ensure that every client receives products that help their business stand out.
Outside of work, Melissa enjoys traveling, trying new cuisines, and organizing her space. A fun fact about Melissa is her classical vocal training, which reflects her creative versatility. Guided by the motto, “Success is in the details,” she is dedicated to providing fresh ideas, personalized service, and contributing to the growth of VM Promotional and its clients.